4 October, 2023
At Dsinco, we are pleased to announce that we have strengthened our position in the FMCG sector, specifically in the Parapharmacy channel, through a solid point-of-sale marketing strategy. To achieve this, we have brought on board a highly trained promoter, which has allowed us to give greater visibility and relevance to our prestigious Partners Premium Gummies and Dr. Inuk Laboratories.
This successful initiative is being carried out in selected Parapharmacies, where we have implemented an exclusive stand with the corporate image of each laboratory. Our promoter plays a key role in advising customers, offering free samples, explaining the features and benefits of our products, and providing a personalised advice service. Thanks to this comprehensive strategy, which combines the work of our promoter with the dedication of our Point-of-Sale Management (POS) experts, we have been able to significantly increase both Sell-in and Sell-out.
We are aware of the challenges faced by Parapharmacies in Large Retail Chains in providing comprehensive advice to customers. At Dsinco, we pride ourselves on providing a differentiated service that contributes to minimising this gap and increasing customer satisfaction. By receiving personalised attention and support from our advocate, customers experience an exceptional level of service that helps them make informed decisions in a multi-option, multi-prescription environment.
The implementation of this strategy has been the result of an exhaustive analysis supported by studies carried out by our team during visits to various retail chains. Initially launched in Carrefour, this project has exceeded our expectations in terms of results and acceptance. As a result, we have the firm intention to expand this successful initiative to other Chains with which we collaborate.
In addition to being a leader in FMCG Parapharmacy Distribution, with an established track record of mor than year nationwide and strong network of GPVs, Dsinco is proud to offer our valued customers the opportunity to access this exclusive service.
We continue to work tirelessly to increase the satisfaction of our Lab Partners and demonstrate that FMCG is a growing niche, generating positive results for our Labs year after year. We are committed to driving the success of our partners and continuing to lead in the parapharmacy market". We are strengthening our presence in the FMCG Parapharmacy channel.